Second Mile connects HubSpot, serviceability, address data, buy flows, websites, and operational systems around the full subscriber lifecycle.
A Calix Select Partner, with ties to the associations that serve fiber and rural broadband providers.
HubSpot Media & Telecom Industry Specialist
Calix Select Partner
Fiber Broadband Association
NTCA The Rural Broadband Association
The same person can be a prospect at one address and a subscriber at another. We connect address, customer, and order data while keeping ownership clear across the website, HubSpot, and operational platforms.
Acquire
Website, availability, offers, buy flow, forms, and customer communication.
Coordinate
HubSpot lifecycle, campaigns, pipeline, service handoffs, reporting, and adoption.
Fulfill and improve
Serviceability, network, billing, provisioning, order, and subscriber status.
Relevant proof
“I appreciate all that you’ve done for the Dobson Fiber team. Yesterday was a record ecommerce sales day here thanks to our workflows, HubSpot, and your work.”
Internet service providers we have worked with on HubSpot, websites, and the systems that connect them.
Alongside Dobson Fiber and Fiber Broadband Association, our experience includes ALLO Fiber's digital, CRM, and integration work and Core Fiber's serviceability, customer data, and ecommerce architecture.
How the work starts
Map
Build
Adopt
Choose the next useful step
Talk through the problem
Talk through your challenges and see if Second Mile is the right partner to help.
Discuss your architectureFind the right service
See the evidence
The customer is an address before it is a person. Serviceability, household, order status, and subscriber status all decide what marketing, sales, and service should do next, and a standard contact record holds none of it. We add a passings object for address-level data, ISP lifecycle stages, and the connections to billing and serviceability that keep them true.
No. Billing, provisioning, and network systems keep owning availability, build status, and subscriber status. HubSpot receives those facts, uses them for marketing, sales, and service, and sends its own signals back. Deciding which system owns each fact is the first thing settled in discovery.
With an audit of the portal you have. Most stalled ISP portals were set up around contacts and never matched how the company sells, so the team went back to spreadsheets. The audit shows what to keep, what to rebuild around the address, and what training each role needs, and it becomes the roadmap for the rest.
Usually, yes. We have connected HubSpot to NISC, Calix, Sonar, CrowdFiber, and VETRO, among others. Where a platform has no usable API we say so early and design around it, and where the data disagrees between systems we agree the rules for which one wins before anything is built.
Yes, and many engagements do. One market's pre-build campaign, one buy flow, or one lead-routing workflow is a good first phase because it can be tested against real addresses and orders. The scope stays where you put it. When clients expand later, it is because the map showed them something worth doing next.
Every campaign touch is recorded against the address as well as the contact, and serviceability and order status come from the source systems. That makes it possible to report take rate by campaign, channel, and area, and to show what a direct mail drop or a door-to-door push produced in the neighborhoods it reached.
That is agreed in handover. If you have in-house technical staff, we document the monitoring and hand it to them. If you do not, we strongly recommend a small maintenance and support engagement, because billing and serviceability platforms change on their own schedules and someone has to be watching.