Websites Built for the University of Tennessee, Knoxville

Strategy-first websites for UT’s divisions, units, colleges, departments, and programs.

A quick look at UT’s Division of Student Success website, from academic support to career development and student resources.

Why Campus Partners Choose Second Mile

At Second Mile, we specialize in creating high-impact websites across UT’s divisions, units, colleges, departments, and programs. From admissions to academic programs, we combine strategic thinking, content clarity, and technical excellence to deliver websites that work for UT.

Our work includes Torch WDS builds and custom websites for different campus needs.

A partnership built for marketing and communications teams.

  1. Built Around Your Team

    We work with marketing and communications teams across UT. We learn your audiences, publishing responsibilities, and approval process so the website supports the people who manage it.

  2. Proven Experience Across Campus

    We’ve partnered with campus units and colleges including Admissions, One Stop, Vols Online, CECS, and more. We know the Torch WDS inside and out.

  3. Strategy Before Development

    Great design starts with clear content and structure. We focus on your goals and user needs first. That means your site is easy to navigate and achieves its purpose.

Websites We’ve Built for UT Knoxville

Trusted across campus. Here’s a look at our work in action.

Let’s Get Started

Our Process: Smart, Clear & Built for Campus Teams

We’ve refined our process to make website projects smooth and stress-free for busy campus teams. We balance creativity, strategy, and technical expertise every step of the way.

  1. Listen & Learn

    We meet with your team to understand exactly what you need and why.

  2. Structure & Strategy

    Before we design a pixel, we make sure your content is clear, organized, and goal-driven.

  3. Design & Build

    We bring it all together in Torch WDS or the agreed custom design, ensuring every page looks great and works even better.

  4. Launch & Train

    We coordinate launch day with OCM and OIT and train your team so you’re confident managing the site moving forward.

Flexible Services to Fit Your Needs

From strategy to launch (and beyond), we do it all, but you don’t have to buy it all. Need help just with content strategy? User journey mapping? Analytics setup? We offer every service à la carte or as part of a full website build.

  1. Custom Development & Integrations

    • Custom WordPress plugins, third-party connections, and APIs that turn campus data into useful website features.
    • UT Turfgrass custom website with interactive stadium exploration and turf-system explainers
    • Dean’s List plugins that make academic recognition searchable
    • Academic calendar plugins for dates, deadlines, filters, and calendar feeds
    • Find Your Counselor tools that connect prospective students with the right contact
    • Aramark dining integrations that bring menus and location data into the website
    • Campus occupancy integrations that show how busy locations are throughout the day
  2. Discovery & Strategic Alignment

    • Stakeholder interviews & surveys to understand goals, audiences, and challenges
    • Current website audit & competitive analysis (peer institutions)
    • Analytics review to identify user behavior patterns and content gaps
    • Comprehensive project roadmap aligned to UT goals and brand guidelines
  3. User Journey Mapping & Requirements

    • Development of detailed user personas based on your project’s audiences
    • Mapping of current & future user journeys
    • Identification of friction points and wishlist features to improve UX
  4. Information Architecture & Content Strategy

    • Full content inventory & audit
    • Collaborative site map and navigation design
    • Content strategy aligned with SEO, brand voice, and accessibility standards
    • Guidance on content creation, editing, and governance for long-term success
  5. Hill-to-Torch Content Migration

    • A streamlined, cost-effective way to move an existing Hill template site into the Torch theme
    • Map existing content to Torch page layouts and components
    • Move pages, images, and documents while retaining the content your team needs
    • Review navigation, links, and redirects for a smooth transition without a full website rebuild
  6. Design (Torch WDS-Driven)

    • Wireframes for the core page types your project needs
    • Fully Torch WDS-compliant design with reusable components
    • Mobile-first, accessible layouts that match UT’s brand while meeting your unique needs
  7. Website Development

    • Build the website in WordPress using Torch WDS or an agreed custom theme
    • Turn approved designs into responsive pages, templates, and reusable components
    • Configure navigation, forms, and content tools for your publishing team
    • Implement the plugins and integrations included in your project scope
  8. Quality Control & Compliance

    • Cross-browser & device testing
    • WCAG accessibility testing & compliance reporting
    • Performance testing & speed optimization
  9. Analytics & Tracking Setup

    • GA4 + Google Tag Manager setup with event and conversion tracking
    • Custom goal setting and data strategy aligned to your website objectives
  10. Training & Retainers

    • Hands-on training with video recordings
    • Custom training guide + ongoing content governance strategy
    • Monthly website sprints for development, design, updates, features, and functionalities across websites and Slate Portal
  11. Website Technical Support

    • Technical support for the website after launch, with responsibilities and response expectations agreed for your project.
Explore Your Options

Relevant proof

Don’t Just Take Our Word for It

“The smoothest relationship I've ever experienced with a vendor. Wouldn't think twice about working with them again!”
Doug PorterVol Edge
Proof storyA website built for prospective VolsExplore the UT Undergraduate Admissions project, from campus content to the application journey.Read the work
21+
UT website projects
6+
Custom integrations
“Truly felt like a partnership; we had ideas of what we wanted, but were educated and trained along the way, receiving key insights of other considerations we had not previously thought through. Our need was visually compelling website that we could manage on our own without in-house web developer(s), and the result has been better than expected.”
Josh Steele, Vols Online
“This is the second time I have worked on a project with Second Mile and the beginning-to-end care, planning, service, and results were incredible. In fact, I began to work with Second Mile based on a reco from a colleague. Happy to continue to spread the word!”
Richard Lee, Division of Student Success
“The Second Mile Marketing team is outstanding; they keep projects moving on schedule, are efficient and turn things around quickly, and provide valuable insights rooted in data & research. They're also just a fun bunch of people to work with who love what they do and the connections they create. Our experience with them has been nothing short of fantastic.”
Brittney Cannon, Enrollment Management Communications
“We've worked with many vendors during our CRM and digital engagement migration. Second Mile has been, by far, the most pleasant to work with. We're also very happy with the templates that were developed for our campus advancement websites and the branding that was applied to each to make them unique. 10/10 would recommend Second Mile!”
Melanie Edwards, UT Foundation
“Working with Second Mile to create our new website has been an incredible experience! From the start, their team was professional, responsive, and fully dedicated to understanding our vision. The end result is a stunning website that perfectly aligns with our brand and has already proven to be a huge help for our organization. The site is not only visually appealing but also highly functional and user-friendly. They exceeded our expectations in every way.”
Megan Henderson, UT Conferences & Events
Transform Your Website

Need a Campus Website Expert? Let’s Talk

You’ve got goals. We’ve got the tools and the know-how to make them happen. Ready to chat? Drop us a line. We’d love to meet you.

Tell us which website you manage, who it serves, and what needs to change. Include the current URL and any deadline.

At another university? We’d love to hear about your website too.

We reply within one to two business days.