Case study
Rollins College Case Study
Second Mile supported enrollment marketing for Rollins College's Hamilton Holt School through landing pages, paid advertising, email marketing, and lead nurturing using HubSpot.
Read the workHigher Education and Membership Organizations
Second Mile brings information architecture, accessible design, development, integrations, governance, and long-term support together for higher education and membership organizations with many audiences and distributed ownership.
Trusted by universities and membership organizations.
Selected clients across higher education, membership, and lifelong learning.
Many audiences. One maintainable platform.
Students, families, faculty, alumni, members, and prospective members need different paths. We connect those experiences through information architecture, accessible design, development, integrations, and publishing governance.
Audience and content
Information architecture around real questions
Organize content around audience intent and institutional language while preserving the governance and findability the organization needs.
- Audience and journey architecture
- Content modeling and search
- Migration and redirect planning
Experience and platform
Accessible design and durable development
Build responsive systems that support varied content, assistive technology, institutional standards, and long-term maintenance.
- Design systems and components
- WCAG-aligned implementation
- WordPress and HubSpot CMS development
Ownership and adoption
Publishing governance and ongoing support
Give distributed teams the structure, training, documentation, and delivery capacity to keep the platform useful after launch.
- Roles, permissions, and workflows
- Editor enablement
- Performance, support, and iteration
Relevant proof
A useful platform keeps the work moving.
“They keep projects moving on schedule, turn things around quickly, and provide valuable insights rooted in data and research.”
Different audiences. Long-term institutional work.
Explore our case studies on enrollment marketing for Rollins College and the admissions website for the University of Tennessee. See more of our UT Knoxville websites, custom development, and services for university communications teams.
Explore Our University of Tennessee Work
How the work starts
Plan for the organization. Build for its people.
Content, accessibility, ownership, and technology decisions need to work across departments. We agree those responsibilities before building, then prepare the people who will keep the site useful.
Map
Understand audiences and ownership
Review audience journeys, existing content, accessibility requirements, and the people who publish. Identify what must survive a redesign or migration.Build
Test the real publishing work
Develop the design system, templates, content, and integrations. Review representative pages and audience journeys, including redirects and accessibility.Adopt
Prepare distributed publishers
Train editors, document roles and workflows, and agree how changes will be reviewed. Plan support and iteration around the organization's ongoing needs.
Choose the next useful step
Find your next move.
We will help identify the people, content, governance, technology, and smallest useful phase required to move the organization forward.
Talk through the problem
Connect with our team
Talk through your challenges and see if Second Mile is the right partner to help.
Talk through your organizationFind the right service
Explore our services
See the evidence
Explore our work
Before an institutional build.
Which audiences can the website support?
Members and prospective members: Understand membership benefits, find resources and events, and follow clear paths to join, participate, or renew. Prospective students and families: Find the right program, understand the institution, compare options, and complete the next step without learning the org chart. Current students: Reach timely services, policies, resources, and transactions from the devices and contexts they already use. Faculty, staff, and publishers: Create accurate, accessible content within a governance model that works across distributed teams and ownership. Alumni and continuing learners: Maintain a useful relationship through programs, events, services, giving, and professional development.
How do you work with distributed publishers?
Start by identifying who owns each content type and which decisions require central approval. Roles, templates, documentation, and editor training should support that model rather than make every update a developer task.
Can a redesign preserve an existing content and URL structure?
The migration plan identifies which content and URLs should remain, which need to change, and where redirects are required. Decisions follow audience needs and the current site's dependencies rather than assuming every page must be rebuilt.
Does accessible implementation replace institutional review?
No. Accessibility is part of the design and implementation work, while the institution's requirements and review responsibilities remain explicit. Content authors and platform owners need a process for maintaining accessibility as the site changes.