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Case study

Rollins College Case Study

Second Mile supported enrollment marketing for Rollins College's Hamilton Holt School through landing pages, paid advertising, email marketing, and lead nurturing using HubSpot.

Client
Rollins College
Updated
Rollins College students celebrating outdoors with confetti.
Two people discussing charts at an office desk in the original case-study introduction.

The Opportunity

The Hamilton Holt School at Rollins College offers affordable degree programs for working adults at one of the South's most prestigious colleges. With a lack of qualified leads in its pipeline, regional and online programs vying for potential students, and the challenging landscape of higher education, The Hamilton Holt School needed a campaign focused on brand awareness for its undergraduate programs and driving conversions.

The Solution

The Hamilton Holt School at Rollins College worked with Second Mile to create a digital lead generation campaign to increase their program inquires, impressions, and decrease the cost per lead. 

The campaigns started with an applicant-centric content strategy, moved into creative development, and implemented optimized landing pages, gated content, PPC, social ads, email marketing, and lead nurturing. 

Ultimately, what made this campaign successful? Ongoing campaign optimization. Staying nimble and strategic with real-time updates allowed Rollins' campaigns to exceed its goals and produce highly-qualified leads. 

Graduates wearing caps and gowns at a commencement ceremony.

The Results

In the first 60 days of switching to HubSpot.

Impressions

262.28%   ⬆️  Year Over Year Impressions

Lead Results

258.46%   ⬆️  Year Over Year Inquiries

Cost Per Lead

59.64%   ⬇️   Year Over Year Cost Per Lead

Click Results

123.31%    ⬆️   Year Over Year Clicks

Partnering with the Second Mile team was one of the best decisions we made to support our digital marketing strategy. The team of experts are great listeners and collaborators, taking the time to learn and understand our brand position. Above all, they are continuously striving to do more to continuously improve the outcomes.

Doragnes B.

Rollins College

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