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Project snapshot

A multi-audience WordPress platform for a mobility product

How Second Mile built a custom WordPress platform for Umo's rider, transit-agency, mobility-brand, and service-provider audiences.

Client
UMO Mobility
Industry
Transportation
Updated
Umo Mobility website homepage introducing the travel platform to riders, transit agencies, and mobility partners

Archived project screenshot. Events, deadlines, and other time-sensitive content shown are historical.

Second Mile built a custom WordPress website for Umo, the mobility platform from Cubic Transportation Systems. The site had to explain one platform to riders, transit agencies, mobility brands, and service providers without collapsing those audiences into one generic path.

What the site supports

  • distinct content paths for riders, agencies, and partner brands
  • product and platform storytelling across multiple audiences
  • conversion paths for organizations evaluating Umo
  • a flexible WordPress system for ongoing publishing

Project website

Visit Umo Mobility

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