- Format
- Project snapshot
Bringing event, contact, and follow-up data into one HubSpot system
Historical Legacy Global Sports work organizing event, contact, email, and sales data inside HubSpot with shared practices and team training.
- Client
- Legacy Global Sports
- Industry
- Sports
- Updated
Conceptual architecture illustration prepared for this project summary, not a screenshot of the delivered system.
Second Mile worked with Legacy Global Sports to organize event, contact, and follow-up data inside HubSpot. This is historical work for a company that is no longer active.
What the engagement covered
- a CRM management strategy for contacts, leads, and event sales
- data-hygiene consulting and HubSpot operating practices
- forms and lists for organizing and segmenting contacts
- an inbound email strategy and implementation cadence
- sales and marketing alignment inside HubSpot
- training on email tracking, follow-up workflows, and shared use of the platform
The work brought information from multiple acquired businesses into a more coherent system for communication, sales tracking, and reporting.
Published results
The original project material reported:
- a 55.86% email open rate
- 22% growth in event attendance over three years
- a 17% increase in tours
- a 12.23% email click rate
Client perspective
“The Second Mile team has provided extremely valuable HubSpot training that has helped our business become much more efficient and streamlined with sending and tracking emails and creating follow up workflows for sales and marketing.”
Lori B.
Working through a related operating problem? Talk through the architecture.