Second Mile brings information architecture, accessible design, development, integrations, governance, and long-term support together for institutions with many audiences and distributed ownership.
Selected clients across higher education, membership, and lifelong learning.
Prospective students, families, current students, faculty, staff, and alumni need different paths. We connect those experiences through information architecture, accessible design, development, integrations, and publishing governance.
Audience and content
Organize content around audience intent and institutional language while preserving the governance and findability the organization needs.
Experience and platform
Build responsive systems that support varied content, assistive technology, institutional standards, and long-term maintenance.
Ownership and adoption
Give distributed teams the structure, training, documentation, and delivery capacity to keep the platform useful after launch.
Relevant proof
“They keep projects moving on schedule, turn things around quickly, and provide valuable insights rooted in data and research.”
Our University of Tennessee work spans admissions, online learning, dining, alumni, student services, conferences, and professional education. Explore full case studies and shorter project snapshots.
University of Tennessee Project Library
How the work starts
Map
Build
Adopt
Choose the next useful step
Talk through the problem
Talk through your challenges and see if Second Mile is the right partner to help.
Talk through the institutionFind the right service
See the evidence
Prospective students and families: Find the right program, understand the institution, compare options, and complete the next step without learning the org chart. Current students: Reach timely services, policies, resources, and transactions from the devices and contexts they already use. Faculty, staff, and publishers: Create accurate, accessible content within a governance model that works across distributed teams and ownership. Alumni and continuing learners: Maintain a useful relationship through programs, events, services, giving, and professional development.
Start by identifying who owns each content type and which decisions require central approval. Roles, templates, documentation, and editor training should support that model rather than make every update a developer task.
The migration plan identifies which content and URLs should remain, which need to change, and where redirects are required. Decisions follow audience needs and the current site's dependencies rather than assuming every page must be rebuilt.
No. Accessibility is part of the design and implementation work, while the institution's requirements and review responsibilities remain explicit. Content authors and platform owners need a process for maintaining accessibility as the site changes.