# A multi-audience WordPress platform for a mobility product

> How Second Mile built a custom WordPress platform for Umo's rider, transit-agency, mobility-brand, and service-provider audiences.

Canonical source: [https://www.thesecondmile.com/our-work/umo-mobility](https://www.thesecondmile.com/our-work/umo-mobility)

Last updated: 2026-09-10

Second Mile built a custom WordPress website for Umo, the mobility platform from Cubic Transportation Systems. The site had to explain one platform to riders, transit agencies, mobility brands, and service providers without collapsing those audiences into one generic path.

## What the site supports

- distinct content paths for riders, agencies, and partner brands
- product and platform storytelling across multiple audiences
- conversion paths for organizations evaluating Umo
- a flexible WordPress system for ongoing publishing

## Project website

[Visit Umo Mobility](https://umomobility.com/)