# Bringing event, contact, and follow-up data into one HubSpot system

> Historical Legacy Global Sports work organizing event, contact, email, and sales data inside HubSpot with shared practices and team training.

Canonical source: [https://www.thesecondmile.com/our-work/legacy-global-sports](https://www.thesecondmile.com/our-work/legacy-global-sports)

Last updated: 2026-09-10

Second Mile worked with Legacy Global Sports to organize event, contact, and follow-up data inside HubSpot. This is historical work for a company that is no longer active.

## What the engagement covered

- a CRM management strategy for contacts, leads, and event sales
- data-hygiene consulting and HubSpot operating practices
- forms and lists for organizing and segmenting contacts
- an inbound email strategy and implementation cadence
- sales and marketing alignment inside HubSpot
- training on email tracking, follow-up workflows, and shared use of the platform

The work brought information from multiple acquired businesses into a more coherent system for communication, sales tracking, and reporting.

## Published results

The original project material reported:

- a 55.86% email open rate
- 22% growth in event attendance over three years
- a 17% increase in tours
- a 12.23% email click rate

## Client perspective

> “The Second Mile team has provided extremely valuable HubSpot training that has helped our business become much more efficient and streamlined with sending and tracking emails and creating follow up workflows for sales and marketing.”

**Lori B.**