# HubSpot sales architecture for a growing broadband platform

> How Second Mile structured HubSpot CRM, Sales Hub, pipeline management, reporting, training, and adoption for Atlas Digital Group.

Canonical source: [https://www.thesecondmile.com/our-work/atlas-digital-group](https://www.thesecondmile.com/our-work/atlas-digital-group)

Last updated: 2026-09-10

Second Mile worked with Atlas Digital Group to build a more consistent sales operating system in HubSpot. Atlas provides digital commerce technology for broadband operators, so the engagement had to support a growing sales team and a technical product environment.

## What the engagement covered

- discovery with sales leaders and key stakeholders
- an audit of the existing sales process, documentation, and technology stack
- HubSpot CRM and Sales Hub architecture
- standardized data structure, deal stages, and pipeline management
- automation and reporting for sales activity and revenue visibility
- implementation, documentation, training, and team adoption

The result was a shared HubSpot foundation designed to make opportunities easier to manage and operating signals easier for sales leadership to read.

## Client perspective

> “The Second Mile team is knowledgeable, easy to work with, and delivers tremendous value. There are no real downsides - the team executes, is accessible, and goes the extra mile to ensure any questions are addressed.”

**Atlas Digital Group**

## Project website

[Visit Atlas Digital Group](https://www.atlasdigitalgroup.com/)