# American Bedding Case Study

> Enhance online presence and revenue with a comprehensive digital marketing strategy for American Bedding. Improved website, SEO, and paid search led to significant ROI and revenue growth.

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Last updated: 2026-09-14

![american-bedding-manufacturers-bg](https://www.thesecondmile.com/hs-fs/hubfs/american-bedding-manufacturers-bg.jpg?width=2000&name=american-bedding-manufacturers-bg.jpg)

## The Opportunity

American Bedding Manufacturers faced a significant opportunity to enhance their online presence and maximize revenue generation through various digital marketing channels. They sought to improve their online performance, increase ROI, and gain a better understanding of how their different marketing initiatives were contributing to their overall revenue.

Their goals were:

- Improve actionable marketing data
- Eliminate irrelevant site traffic
- Create a streamlined customer journey
- Pursue new industries to market to and expand their customer base.

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## The Solution

To address the challenges and opportunities presented by American Bedding Manufacturers, we implemented a comprehensive digital marketing strategy with a primary focus on the website.

Here's what we did:

- Website Rebuild and Optimization: We recognized that American Bedding Manufacturers' website was a crucial touchpoint for their customers. We conducted a thorough analysis of their existing website and identified areas that required improvement. We then embarked on a complete website rebuild and optimization effort.
- SEO Enhancements: Simultaneously, we worked on improving the website's SEO. We conducted keyword research, optimized on-page content, and implemented technical SEO improvements.
- Paid Search Optimization: We conducted a thorough review of their paid search campaigns, optimized ad copy, refined targeting parameters, and adjusted bidding strategies. This resulted in a more efficient allocation of ad spend and improved click-through rates and even saved them money on their ad spend budget while seeing a significant increase in their conversion rate compared to the previous years.
- Email & Blog Content Optimizations: We’ve prioritized their email marketing campaigns by segmenting their audience, creating personalized content, and optimizing email send times. This led to higher open rates and increased email-generated revenue.

![\_GER4361 (1)](https://www.thesecondmile.com/hs-fs/hubfs/_GER4361%20\(1\).jpeg?width=1281&height=1365&name=_GER4361%20\(1\).jpeg)

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## The Results

![3-2](https://www.thesecondmile.com/hubfs/3-2.svg)

##### Revenue Generated From Paid Search:

###### $1,874,354.25

![1-2](https://www.thesecondmile.com/hubfs/1-2.svg)

##### Return on Ad Spend (ROAS):

###### 6,099.01%

![2-2](https://www.thesecondmile.com/hubfs/2-2.svg)

##### Website Views

###### 4,718% increase in website views from From Q1 to Q2 of 2023

![3-2](https://www.thesecondmile.com/hubfs/3-2.svg)

##### Revenue Generated From Organic Search

###### $2,225,872.50

![1-2](https://www.thesecondmile.com/hubfs/1-2.svg)

##### Investment Gain

###### $4,012,875.42

![3-2](https://www.thesecondmile.com/hubfs/3-2.svg)

##### Total Revenue Generated From SM Initiatives

###### $4,101,077.75

Every person I've interacted with at Second Mile has been extremely, kind, passionate, and knowledgable, and I'm so thankful to have found them as a partner.

###### Mandi R.

American Bedding

## Ready To Get Started?

Connect with our team to learn more about our digital marketing services.

[Contact Us](/contact)